How E-Marketing Effects Our Shopping Bags

      It goes without saying that e-marketing and it's effects on the way we shop, aren't going anywhere anytime soon. So, lets talk about how it plays into our buying decision process..

     Before e-marketing, there was a popular notion that high fashion was unattainable for the average Jane. However, with high fashion brands popping up on social media sites offering exclusive deals online we see these same unattainable names closer to arms reach. A great example of this is Banana Republic's launch of its Mad Men collection which they offered to its facebook fans for a presale price. While Banana Republic may not be on the same fashion wave length as Marc Jacobs, it's still a store that most middle class consumers don't shop at consistently. Why pay $200.00 for a woman's wool blazer when you can spend $100.00 at Express or $30.00 at H&M. Through marketing directly to their facebook fans with an exclusive promo Banana Republic has created the first step in the buyer's decision process; need/desire recognition. The power of direct exposure to consumers is, in my opinion, the most effective way to create a recognition of desire because the human mind is naturally curious. This is exactly what social media sites are doing for e-marketing.. and it's working!

     Consider social commerce sites like Groupon.com or Couptessa.com. These websites create need recognition for things that we otherwise would not be seeking; like facials and massages. These particular consumers are chasing quality products with reasonable prices. While they are not necessarily looking for spa deals or boutique designer steals but the fact that they are offering these products and services at a discounted price creates a desire.

Life is too short to blend in,

Jessica

http://e-marketingforsensiblefolk.blogspot.com/